Start with the question
Use public ad libraries to examine messaging, offers, formats and landing pages. Define a research question such as how brands describe the same product category. Avoid starting with which ads are profitable, because public creative records do not establish that.
A workflow you can check
Use the following steps as a small acceptance test. Keep the underlying observations with your notes so someone else can review the conclusion.
- Choose comparable brands, markets and a fixed review period.
- Record ad identifiers, source links, creative text and landing pages.
- Deduplicate variations without hiding meaningful differences.
- Separate observed creative patterns from hypotheses to test in your own campaigns.
Interpret the evidence
MARqentic’s Google ad library research is available; Meta, TikTok and LinkedIn libraries require a social data provider. Confirm current catalog coverage before requesting a multi-platform study. An ad remaining visible is not proof of conversion rate, spend or profitability.
A prompt to adapt
Replace the inputs with your own approved examples. Ask the assistant to explain its scope before starting research.
Compare these public ad records by message, offer, format and destination. Cite examples, state coverage gaps and propose testable creative hypotheses without inferring performance.