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Better questions.
Better marketing research.

Practical field notes for working with an AI agent. Find useful evidence, understand its limits and turn it into a decision.

Featured guide · AI search

Build an evidence index for AI recommendations

A practical framework for comparing recommendations without inventing a leaderboard.

Explore the framework ↗

Research guides

38 original guides

Browse by topic

AI search ↗

Measure mentions and citations with repeatable questions and clear evidence.

SEO ↗

Turn keyword, ranking and technical research into decisions you can check.

Reddit ↗

Find community questions, preserve context and make listening useful.

LinkedIn ↗

Evaluate public professional research without confusing samples with complete coverage.

Instagram ↗

Build a careful research process for posts, reels and engagement.

YouTube ↗

Use channels, captions and comments to understand an audience.

TikTok ↗

Evaluate video research, transcripts and audience samples.

Leads ↗

Plan company research, enrichment and responsible handoffs.

Paid ads ↗

Separate public creative research from private campaign management.

Competitors ↗

Compare competitors using a consistent market and an evidence trail.