Start with the question
Competitive traffic research can help prioritize questions, but the meaning of each metric matters. Define whether your task concerns relative reach, channels, geography or a change over time, then record how the provider describes the underlying measurement.
A workflow you can check
Use the following steps as a small acceptance test. Keep the underlying observations with your notes so someone else can review the conclusion.
- Confirm the connector and current access requirements through the provider.
- Select consistent domains, periods, markets and metric definitions.
- Keep estimates and first-party measurements in separate columns.
- Check missing or low-coverage domains before calculating comparisons.
Interpret the evidence
MARqentic is not a Similarweb account connector. When combining competitive observations with SEO results, retain provenance and avoid treating two different measurement systems as interchangeable. Use a surprising result as an investigation lead rather than a proven explanation.
A prompt to adapt
Replace the inputs with your own approved examples. Ask the assistant to explain its scope before starting research.
Build a comparison sheet for these competitive traffic observations. Preserve source and metric definitions, separate estimates from first-party data and flag non-comparable rows.