Start with the question
Define competitors by the buyer decision they overlap with, not only a list of familiar brands. Then select one market, language and time window for the comparison. A consistent sample is more useful than a large collection of unrelated screenshots.
A workflow you can check
Use the following steps as a small acceptance test. Keep the underlying observations with your notes so someone else can review the conclusion.
- Create a fixed domain list and explain each inclusion.
- Use the same queries and geography for search observations.
- Record AI mentions and citations separately from organic rankings.
- Keep public ad observations separate from private performance data.
Interpret the evidence
MARqentic offers available SEO, AI answer and Google ad library research. Other social ad coverage needs a social data provider. Compare what the current catalog can return and report gaps; public visibility cannot prove a competitor’s revenue or acquisition efficiency.
A prompt to adapt
Replace the inputs with your own approved examples. Ask the assistant to explain its scope before starting research.
Build a competitor evidence table for this market. Preserve query context and URLs, separate search, AI answers and public ads, and flag any conclusions that the data cannot support.