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Leads · Evaluation guide

Evaluate lead research and enrichment connectors

Compare provenance, reveal costs and validation before building a contact workflow.

MARqentic field notes · Original research workflow

Start with the question

Begin with a company definition rather than a large contact export. Specify industry, location and evidence of fit, then decide which business contact fields are necessary. Separating company discovery from contact enrichment makes the evaluation easier to audit.

A workflow you can check

Use the following steps as a small acceptance test. Keep the underlying observations with your notes so someone else can review the conclusion.

  1. Create a small set of known-fit and known-poor-fit companies.
  2. Check field provenance, freshness and confidence indicators.
  3. Inspect reveal charges, duplicate billing and verification semantics.
  4. Review intended outreach separately from the act of researching a company.

Interpret the evidence

MARqentic’s people-and-company category is catalogued and is not an available lead enrichment connection. Do not build a production handoff around a catalog entry. Evaluate separate providers against your actual fit criteria and the permissions required for the intended use.

A prompt to adapt

Replace the inputs with your own approved examples. Ask the assistant to explain its scope before starting research.

Create a company research evaluation rubric using known-fit examples. Include provenance, freshness, reveal costs, uncertain fields and a separate review before any outreach.

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